Ideas made
visible.
I'm Raiden Lau, a graphic designer focused on branding, editorial, and visual identity. I create bold, thoughtful work built around clear ideas and strong visual communication.
Here's a selection of projects that represent my approach to design, from identity and editorial work to creative experimentation.
Who am I
I'm a graphic designer from New Zealand, with a growing practice across brand communication, editorial design, and visual identity. I'm drawn to creating work that balances strong ideas with thoughtful execution, using design to communicate clearly while still having personality.
My approach has developed through high school, university study, professional studio experience at Storybox NZ, and an ongoing mix of personal projects and creative experimentation. Each stage has shaped the way I think about identity, storytelling, and visual communication, while giving me the space to explore new styles, challenge my process, and continue developing my own perspective as a designer.
Portfolio
Daily Ritual Coffee
View Project →BOPPER
View Project →Are Atoms Alive?
View Project →Town Hall for Two
View Project →Island Bay Festival Refresh
View Project →Wellington Water Infographics
View Project →Design for Social Change
View Project →Editorial · 2025
View Project →Brand Communication Identity
View Project →Brand Communication 2
View Project →Visual Communication Design 4
View Project →Brand Communication
View Project →Visual Communication Design 3
View Project →Visual Identity Systems
View Project →Screen · 2023
View Project →Bay Base Festival
View Project →How I work
Research
Understanding the brief, audience, and context before a single pixel is placed.
Concept
Exploring directions through sketches, moodboards, and rapid iteration.
Design
Refining typography, colour, and layout into a cohesive visual system.
Deliver
Preparing final assets and guidelines ready for print or digital use.
What I bring
Design Software
Technical Skills
Ways I Work
Let's work together
Based in Wellington, New Zealand. Open to new projects and always happy to chat.